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Broadstreet Ads

Broadstreet Ads

How to Set Value for Your Ad Inventory

How much is your publication worth? If you’re setting value for your ad inventory based on outdated metrics, you could be selling yourself…

4 min readJan 6, 2021

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How to Set Value for Your Ad Inventory

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Broadstreet Ads

Reporting Best Practices to Support a Successful Advertising Program

Posted by: Stephanie

4 min readOct 28, 2020

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Reporting Best Practices to Support a Successful Advertising Program

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Broadstreet Ads

The Hyperlocal Publisher Landscape — Five Challenges and How to Overcome Them

The number of print newspapers in publication is dwindling, while the number of digital news outlets is on the rise. The hyperlocal…

5 min readAug 18, 2020

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The Hyperlocal Publisher Landscape — Five Challenges and How to Overcome Them

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Broadstreet Ads

5 Resources for Effective Digital Ad Sales Training

How should ad sales departments operate now? Where is there work to be done? Digital publishers are seeing challenges in the year ahead…

4 min readJun 29, 2020

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5 Resources for Effective Digital Ad Sales Training

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Broadstreet Ads

The Best Pricing Models for Online Advertising in 2020

Discover how to price your online advertising products so you can drive revenue and profit in 2020.

5 min readJun 29, 2020

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The Best Pricing Models for Online Advertising in 2020

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Broadstreet Ads

The 5 Best CRMs for Local Digital Ad Sales

Like many other digital tools, customer relationship management software is constantly evolving. It’s up to local publishers, and their…

4 min readJun 2, 2020

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The 5 Best CRMs for Local Digital Ad Sales

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Broadstreet Ads

How to Price Native Advertising and Sponsored Content On Your Website

Even if native advertising isn’t your publication’s biggest advertising product, it can still be a real revenue generator — especially for…

3 min readMay 6, 2020

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How to Price Native Advertising and Sponsored Content On Your Website

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Broadstreet Ads

What Is a CMP?

One size doesn’t fit all. This essential rule in digital advertising has led to the development of the CMP, or creative management…

4 min readApr 30, 2020

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What Is a CMP?

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Broadstreet Ads

What Are HTML5 Ads?

HTML5 ads are helping online publishers increase click-through rates when compared to static banner ads. With attractive designs that can…

3 min readApr 30, 2020

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What Are HTML5 Ads?

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Broadstreet Ads

Broadstreet Ads

Broadstreet’s mission is to bring financial sustainability and prosperity to independent local news, magazine, and niche media.

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