How to Set Value for Your Ad InventoryHow much is your publication worth? If you’re setting value for your ad inventory based on outdated metrics, you could be selling yourself…Jan 6, 2021Jan 6, 2021
Reporting Best Practices to Support a Successful Advertising ProgramPosted by: StephanieOct 28, 2020Oct 28, 2020
The Hyperlocal Publisher Landscape — Five Challenges and How to Overcome ThemThe number of print newspapers in publication is dwindling, while the number of digital news outlets is on the rise. The hyperlocal…Aug 18, 2020Aug 18, 2020
5 Resources for Effective Digital Ad Sales TrainingHow should ad sales departments operate now? Where is there work to be done? Digital publishers are seeing challenges in the year ahead…Jun 29, 2020Jun 29, 2020
The Best Pricing Models for Online Advertising in 2020Discover how to price your online advertising products so you can drive revenue and profit in 2020.Jun 29, 2020Jun 29, 2020
The 5 Best CRMs for Local Digital Ad SalesLike many other digital tools, customer relationship management software is constantly evolving. It’s up to local publishers, and their…Jun 2, 2020Jun 2, 2020
How to Price Native Advertising and Sponsored Content On Your WebsiteEven if native advertising isn’t your publication’s biggest advertising product, it can still be a real revenue generator — especially for…May 6, 2020May 6, 2020
What Is a CMP?One size doesn’t fit all. This essential rule in digital advertising has led to the development of the CMP, or creative management…Apr 30, 2020Apr 30, 2020
What Are HTML5 Ads?HTML5 ads are helping online publishers increase click-through rates when compared to static banner ads. With attractive designs that can…Apr 30, 2020Apr 30, 2020
