How much is your publication worth? If you’re setting value for your ad inventory based on outdated metrics, you could be selling yourself short.

When we talk about ad inventory, what we’re really talking about is the number of ads or the amount of ad space that your publication has available to sell. Most digital publishers calculate ad inventory by the month, but there’s quite a bit of flexibility in how you define it.

Since the goal is always to maximize revenue, you want to set a value for your ad inventory that’s realistic, but also optimistic. According to BIA…

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